Part 2 - Social Marketing Strategy

STEP ONE  OF YOUR SOCIAL MARKETING STRATEGY

A large part of social marketing involves the use of a blog. The blog can be seen as your social marketing tool, and certain technical functions of the blog are essential. Firstly, the blog should not only become a source for information, but also a place for niche oriented conversations. As you begin participating in social media site discussions and communities, you’ll want to carry over those conversations into your blog.

When you make your blog addictive and popular, people will want to come just to see what you’re saying and to join in the conversation. Are their blogs that you enjoy visiting on a regular basis? Consider what makes you read them or what makes you watch a tv show over and over again when you are writing your content.

Encourage people to leave comments on your blog posts by asking questions and directing them to answer within the comment section. The comments from other people serve as social proof to first-time visitors to your blog because they show that there are other people reading and responding to your blog. Keep track of which topics receive the most comments because you can assume that they are “hot topics” that people want to know more about.

Within your blog’s sidebar, you need to have links to your main social site profiles or feeds. Social sites often have widgets that can be included easily on your blog, but if not- you can link to them directly from your blog. You also need to link to your blog from your main website, shopping cart, social media profiles, within forum and email signatures, your eBay page – basically anywhere you go online that allows you to generate links!

STEP TWO OF YOUR SOCIAL MARKETING STRATEGY

Not only is it necessary to keep up with your own blog for social marketing, but you also need to find other high quality and popular blogs within your niche to visit and comment on. Leave insightful comments that are worth reading. From your blog, link to other blogs within your niche and they will likely return the favor by promoting you on their own sites and blogs.

Comments on blogs are how blogs are changed from articles to conversation. You can ask questions or leave funny or controversial comments when visiting other blogs.

Part 3 of Social Marketing Strategy coming soon