Part 1 - Social Marketing Strategy
Over the next few days I will be discussing a social marketing strategy for you to follow. Please feel free to get involved by commenting or posting questions.
Word of mouth advertising has always been the most powerful form of marketing. Our social marketing strategy increases the chance of promoting yourself and your products through word of mouth selling, with the overall goal of getting other people to promote what you do and sell. We can do this through social websites. Social marketing is basically building relationships online.
Social websites are online communities where people come together to communicate. This is where you will meet your potential target market. Generally, people are more trusting of social sites than they are a site selling a product or service directly, because the users of social media websites feel that fewer people have something to gain by reviewing and recommending another’s product or service.
You will need to become an active participant with social websites. You become active by discussing, reviewing and recommending products, services and companies. As you get to know people in these communities, you will effectively be establishing trust and becoming more well-known to the people who are more likely to purchase your goods or services. The connections you make via social websites will generate additional traffic to your website (whether you have eBook sales pages, shopping cart sites or a site offering affiliate products).
Part 2 of social marketing strategy coming soon.
Another social marketing strategy is to use social bookmarking sites to create backlinks to your site.
I have found 15 sites so far that Google will follow back to your site and return a backlink in Google results.
However, think about this: If Digg has 5 million users and the average number of posts, from the Digg top 100 to the user who no longer participates is 1 post per day, that is 5 million posts.
How can you possibly expect that Google will see your 1 link in Digg in 5 million others as a backlink to your site. In fact if you submit your site to Digg and no one else Diggs it, I have come to feel that is a negative indicator in Google’s eyes. The worst thing you can do is submit your Digg posts yourself and then get no Diggs.
One of my friends on Social Marketing Central wrote an article that went hot on the Internet. He got like 1500 visitors in a few days and 80 comments. The bad news is that he only got 18 Diggs. Now tell me this: Don’t you think that Google, that has access to the popularity of posts on Digg just like we do, would not see 1500 visitors and 18 Diggs a negative indicator of this blog and the blog post itself?
It takes 50+ Diggs before Google sees your backlink as valuable.
I can easily get 100 to 200 Diggs for any article I want in Digg in 2 days. I do that through my own strategies and participation.
So social bookmarking if done wrong can actually hurt you. Social marketing is about being social, so be social on social bookmarking sites, don’t just submit you own content and expect that this will bring you results.
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