Part 4 - Social Marketing Strategy
BENEFITS OF EFFECTIVE SOCIAL MARKETING
As you complete steps one to five above, you will experience the following benefits for your efforts:
- Creation of brand awareness – the more people that see your name and your link, the more brand awareness you are creating.
- Establishment of Trust
- Traffic from niche conversations
- High quality incoming links to your site as other community members link to you
- Increased visibility in search engines
- Decreased dependence on search engines
- Your content will be indexed faster
- You’ll be better on track of what is going on in your niche and what products and services your target market wants
- Management of your reputation
- You will discover needs, desires and trends that move your market niche to spend
Advantages of Social Linking
One of the primary advantages of using social networking is the ability to obtain incoming links to your website and/or blog. When you publish content on a blog or website, you can then bookmark the URL with social bookmarking sites, news sites and/or content sites for exposure and relationship building. The links that naturally happen through social networks are strategically placed everywhere your target market is visiting on the web, which creates visitors to your site who are most likely to be your targeted customers.
For more information on social marketing and social networking please feel free to contact me as we are holding a number of seminars on these topics.
This is very sage advice. I have only just recently come to understand the importance of social marketing and you seem to be right up to the minute with your advice on how to use it effectively for business. Most people seem to be only just understanding how to use it to contact their friends. Very interesting.
All this Social Marketing strategy is really interesting but I have troubles growing my site.
With some friends we’re actualy developping a social networking site called weeloop.com. We decided to reach a diffucult audience since weeloop is dedicated to electronic music. We’re socializing on myspace, most other forums, blogs are hard to convert into traffic, we had a kind article on a blog and a really interesting discussion on a forum, but most of our trials arose to few traffic.
Any ideas about methods and audience location are welcome !
Just a suggestion, it would be great if you could compile all the information into a free ebook and distribute it to the public.